A Cultural Highlight: ASFF 2014

10th November 2014

Aesthetica Short Film Festival (ASFF) York, UK 6-9 November 2014

Aesthetica Short Film Festival (ASFF) York, UK 6-9 November 2014

Last weekend saw York taken over by a sea of festival lanyards, as Aesthetica Short Film Festival returned for its fourth year, showcasing over 300 films from 40 countries worldwide. The newly BAFTA Recognised Festival once again transformed the city into a pop-up cinema, with 15 venues across the city hosting screenings, masterclasses and events between the 6-9 November.

The new strands for 2014: fashion and advertising attracted new and returning audiences with a collection of creative campaigns that showcased the power of storytelling. Alongside the returning film strands; animation, comedy, drama, thriller, music videos, documentary, experimental and artists’ films.

For many ASFF also provides and opportunity to gain industry insight, from masterclasses with leading industry figures from BAFTA, Channel 4, Sheffield Doc/Fest, Double Negative, special screenings, including the Creative iShorts, Japan, Lebanon and Iraq film screening (with Human Film), and networking events.

Whilst at the festival we caught up with Clothes on Film creator Chris Laverty on the opportunities that ASFF has brought to York, and the networking events it has provided.

Many of the filmmakers whose films had been selected for this year’s festival were also in attendance. We had the opportunity to talk to Mark Nunneley of Ridley Scott Films and Alasdair Beckett-King, both of whom had their films selected for this year’s programme.

With the festival attracting up and coming filmmakers and those entering the industry, we also took the opportunity to talk to Alex and Mark from Ridley Scott Films about their work with short films, commercials, the state of the British Film Industry and how to break into an increasingly competitive but exciting career.

What was most apparent was the growing interest surrounding the short film festival, with a huge number of new and returning festival goers travelling to York for the weekend to cram in every morsel of prime-time viewing, exploring and learning. A diverse mix of students, families, tourists, residents and film fans ASFF has proved to be ambassador for film culture in the North of England and across the UK.

Cherie Federico, Festival Director talked of the 2014 festival, stating, “At ASFF we champion films that demonstrate innovation and excellence and through our events this year we have provided opportunities for filmmakers to meet industry leaders and build their contacts list, creating new collaborations across nations to extend filmmaking communities around the world."

"We are thrilled with the amount of filmmakers, professionals, families and tourists who have taken part in this year’s festival ensuring a resounding success for our fourth edition.”

Providing a creative hub for the aesthetically needy, and narrative compelled this year’s ASFF showcased the current and emerging generation of filmmaking talent, whilst inspiring the next round of entries, which makes us believe that next year’s festival can only get better.

Visit our website next week for interviews with the winners of the People’s Choice Award and Festival Winner at ASFF 2014.

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